The Program

The Icon accelerator program is designed to produce the business model, traction and investment you need to succeed  

If you’re successfully selected into the program, in just 10 weeks Slingshot will help you to validate your business model, confirm you are developing a product or service customers want, build a minimum viable product (MVP) and demonstrate progress to investors and advisors.

The 10 week intensive program covers:

  • Business Modelling
  • Design thinking and pretotyping
  • Traction and customer insights
  • Branding and marketing
  • IP and trademarks
  • Financial modelling
  • Pitch Coaching
  • Raising Capital
  • 1:1 Mentoring with our Entrepreneur In Residence

All content will be delivered by the Entrepreneur In Residence and leading content mentors who are experts in their field.

Here’s what you get:

  • Up to $125,000 of investment and the opportunity to secure next round investment from, the Slingshot Venture Fund and our investment partners (see investment terms)
  • 10 week structured program, led by industry experts, designed to get you investor ready
  • An additional 12 week incubation program for selected teams
  • Mentoring from industry experts, matched to you and your needs
  • Access to a dedicated Slingshot team
  • Access to investors
  • Invitation to networking events
  • Branding and marketing support
  • Legal and financial advice

Why Partner with Icon Accelerator?


Access Capital

StartupStartup program participants receive up to $125,000 of funding. Startups and scaleups have the opportunity to gain additional investment from the Slingshot Venture Fund and our investment partners.


Collaborate to Accelerate

Work with a Slingshot team and domain experts. Participate in a structured 10-week course, led by industry experts, designed to get you investor ready.


Unrivalled Program Perks

Save valuable company resources and scale quickly by accessing exclusive Icon Accelerator partner offers from the industry leading companies, valued at over $500,000.


Proven Network

Get access, advice and support from our network of mentors and partners

What are we looking for?


A Rockstar Team

We want exceptional founders and teams who are committed to the process and genuinely passionate about solving problems and making a global impact.


Any stage business

It doesn’t matter if you are only at idea stage or have an existing product. Our program will provide you with the necessary support to get you the traction.


Deliver an MVP

10 weeks is short, but your dedicated team will do whatever it takes to build out a product, interview customers and generate sales in the accelerator period.


Innovative Ideas

We want to develop companies with disruptive ideas in technology, software, hardware or research projects with commercial opportunities.

Investment Terms

Seed Investment

Slingshot will provide an initial upfront investment of $25,000 for 10% equity in your business.

Note: There are no hurdles to accessing this funding, all startups receive $25,000 on program entry.

Committed Follow On

Unlike other programs, the Icon program commits a further $100,000 of follow-on funding from the Slingshot Venture Fund. To access this funding you will need to receive follow-on investment from three or more investors. Importantly, the follow-on funding is at a valuation set by your startup with no discount.

Key Dates


Applications Open

2nd July 2018



Bootcamp Applications Close

8 Aug 2018


Bootcamp Commences

9 Aug 2018


Accelerator Applications Close

9 Sept 2018


Accelerator Program Starts

17 Oct 2018


Demo Day

19 Dec 2018